For a business to be successful with PPC, it needs to have a high conversion rate. If you are someone who does content marketing, you should get the user intent right. When the content you provide or your ad aligns with a user’s intent, you will get higher clicks from Google, visitors will stay longer on your website, and you’ll get a low bounce rate. When it comes to search intent, we’ve got four different forms. We can categorize them into informational, navigational, transactional, and, lastly, commercial. 1. Informational This type of search intent has to do with when an individual is simply searching for… information. That’s right. In most cases, information searches are questions. Some examples of these types of searches are “how can I work out and lose 1 pound daily?” What’s the cost of beer in Madrid?” Informational searches aren’t exclusively questions. These can also be in …