Hi all, this is my first post, so be nice 😊 I started working in a new company (private university) 2 months ago, and we have an agency that does google ads for us.

The thing is, my boss has no knowledge about how google ads work (i have some basic knowledge) and has no idea if they are doing a good job or not, so I am taking over the communication with the agency.

The first thing that bothers me, is that they haven’t set any coversions (like, wtf) and they just give us some KPI and metrics each month. I gained the »read only« access and I have a meeting with them this week.

So, what are some questions you think I need to ask them, what is important? I have a list of questions ready, but I am no expert in the field, so I would love for your input.

Thank you all!

submitted by /u/Pixie_aida88
[link] [comments]