Donors build relationships with nonprofits the same way they build relationships with people. Slowly!
Step 1: Meet through friends
Step 2: Chat a bit
Step 3: Find out what we have in common
Step 4: Get together privately
Step 5: Share memorable experiences
It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences.
Nowadays, technology makes it easy for your supporters to build better relationships with your organization. Therefore, your fundraising strategies need to exhibit patience. Don’t rush it. You can’t expect your donors to get married to your cause after the first date.
- The 8 Components of Engagement Fundraising
- My Simplest Explanation of How Engagement Fundraising Works