We run a YouTube Cooking and Recipes channel and want to increase our viewership and subscribers. This channel is based in Sri Lanka and the language used is Sinhalese. We want to use only in-feed video ads that appear on the sidebar or below the video.
I come up with the following strategies (each strategy is it’s own campaign):
1) Target other Sri Lankan Cooking Channels, TV Channels, Influencers as Content Placements. Benefit of this is we can include other countries
2) Use the “Cooking Enthusiasts”, “30 Minute Chefs”, “Aspiring Chefs” Audience Segments. Limited to Sri Lanka as I don’t think users in USA would watch it in Sinhalese language
3) Use display keywords. Benefit of this is we can include other countries
Do you have any suggestions or other strategies?