Youtube for Business: Online Video Marketing for Any Business
Shows how to use YouTube for business marketing effectively and is constantly updated with new business-related YouTube elements. Incorporates real case studies – real cases of big and small companies who have used YouTube effectively to market their products or services.
Overall, YouTube for Business: Online Video Marketing for Any Marketer is an excellent manual and reference guide that can greatly benefit any online business owner. It provides clear recommendations on implementing various marketing tactics to generate traffic to your website, select appropriate keywords, and properly use visual images and video to promote your business.
The final chapters cover marketing strategies used by other Youtube for Business owners to leverage YouTube’s popularity and take advantage of its ability to reach millions of viewers worldwide. All the information you need to be successful is provided in this guide. After reading through this guide, you should have no trouble implementing all the ideas discussed in The YouTube For Business: Online Video Marketing For Any Marketer.
He gives you strategies for making videos that will garner lots of attention, get you on the front page of Google, and help you generate sales that will pay for your efforts. The key to Youtube for Business is to create a video that really speaks to your audience and entices them to take action. This book gives you the techniques and resources necessary to do just that. This tutorial is a great read for anyone who wants to understand how YouTube works and how other business owners have successfully used it to build successful businesses using video marketing techniques. If you want to create a buzz about your business, this is a must-read for anyone interested in the online video movement.
In the case study of Youtube for Business, Michael Miller concentrates on using video as a marketing tool. Specifically, he looks at how YouTube integrates with social media such as Facebook, Squidoo, and Twitter to provide an easy way for companies to reach out to their target audience. He also takes the time to explain the five main components that make up a successful and effective video marketing campaign and gives companies helpful advice about the best way to plan and execute their campaigns. There are many useful and not so useful tips about finding creative ideas for videos, and also tips on finding the best keywords and clips for your videos. The overall theme is the deep and meaningful integration of various online marketing resources to create a campaign that works.
Another aspect of this book is the video production aspect of marketing. Specifically, the book reviews four different video production tools that you can use to create videos to market your company and its products and services. The tools include HD video production, screen capture software, film editing software, transitions, and visual effects. These tools will help you effectively promote your business, especially if used in combination with other online marketing strategies.
The final part of this guide focuses on two different but useful methods for making your business viral via social media. One method involves creating a YouTube channel yourself, using screen capture software to film commercial-quality videos of your product or service, and posting them to YouTube. The other method highlights a straightforward marketing strategy that has been used successfully by many internet marketing business owners: get others to shout out your YouTube videos. This strategy is used to build a massive fan base so that when people search YouTube for your business name, they will see your videos. This part of the guide gives great practical advice and examples of the most effective ways to use viral marketing to explode your business’s online presence and profits.