President Donald Trump, now serving his second non-consecutive term as the 47th President of the United States, has introduced a high-end fragrance line under his branding. The collection—featuring Trump cologne and Trump perfume—includes four signature scents: Fight Fight Fight and Victory 47, each available in both men’s cologne and women’s perfume formats. The newly launched “Victory 45–47” editions are priced at $249 per bottle and are being sold via GetTrumpFragrances.com.
A New Regiment of Scents
President Trump announced the launch in a post on Truth Social, stating:
“Trump Fragrances are here. They’re called ‘Victory 45–47’ because they’re all about Winning, Strength, and Success—for men and women. … Enjoy, have fun, and keep winning!”
The naming underscores Trump’s identity as both the 45th and 47th President, a distinction stemming from his unprecedented non-consecutive terms.
Trump Perfume Lineup & Signature Scents
Victory 47 – Trump Cologne (Men)
Scent Profile: Described as having “rich, masculine notes with a refined, lasting finish,” targeting men who lead with purpose and confidence.
Packaging: Intentionally framed as a collectible, gold statuette-shaped bottle, emphasizing both luxury and symbolic power.
Victory 47 – Trump Perfume (Women)
Scent Profile: Marketed to evoke “confidence, beauty, and unstoppable determination” with a subtle and sophisticated feminine scent.
Packaging: Presented in rose gold, statue-inspired bottles. Each edition retails for $249 with bundle discounts available.
Fight Fight Fight, For Women
Originally launched after the 2024 rally assassination attempt, Fight Fight Fight returns as a limited-edition “rallying cry in a bottle,” with spicy, woody notes like cardamom and geranium for cologne and a floral-citrus blend for the women’s version.
Pricing and Availability
Each bottle in the “Victory 45–47” collection is priced at $249. The fragrances are available for immediate purchase through GetTrumpFragrances.com and ship nationwide. The products embody themes of resilience, victory, power, and confidence, with packaging that features the president’s likeness and symbolic gestures, such as a raised fist or golden statue.
Critics Backlash
The official fragrance site features a small-print disclaimer clarifying that the products are sold under a brand license and not personally manufactured or distributed by Trump himself. It also states the items are “not political and have nothing to do with any political campaign”.
Still, critics have been quick to condemn the timing. Fox News commentator Jessica Tarlov slammed the launch during Senate debates over healthcare reforms, tweeting the discharge of luxury perfumery while Americans risk losing Medicaid coverage is “gross”. Ethics watchdogs have also criticized the move as a potential conflict of interest, citing prior concerns over his licensed Trump products.
The launch of the “Victory 45–47” fragrance line has garnered attention and sparked debate. Supporters view the fragrances as a celebration of Trump’s political achievements, while critics question the ethics of branding luxury items with presidential imagery. The products are promoted as collectibles and luxury items, raising concerns about the commercialization of the presidency.
What The Public Has To Say
Public reviews have been mixed. While enthusiastic supporters appreciate the collectible nature of the cologne and perfume, fragrance reviewers on Fragrantica describe the men’s scent as spicy-woody with cardamom and geranium, though some remark it’s overpriced, noting similar scents can be found at mainstream retailers like Ross for much less.
President Trump perfume line “Victory 45–47” is definitely a unique blend of luxury and political symbolism. Whether viewed as a tribute to his political journey or as a commercial venture, the fragrances provide an opportunity for supporters to celebrate his return to the White House. The collection’s bold scents and distinctive packaging reflect the themes of strength and success that have characterized Trump’s political brand.
