A major recall has been issued after an astonishing labeling error: some cans sold as Celsius Astro Vibe energy drink were actually filled with High Noon vodka seltzer. Though no illnesses have been reported, the mix-up poses serious risks, especially to minors or anyone avoiding alcohol.
Celsius Recall The Error Cans
High Noon, owned by E. & J. Gallo Winery, discovered that a shared packaging supplier mistakenly shipped empty Celsius-branded cans to their production line. These cans were then filled with High Noon vodka seltzer and packaged within High Noon Beach Variety 12-packs, yet retained the Celsius energy drink label on each can. The outer box correctly labeled High Noon, but individual cans bore the Sparkling Blue Razz Celsius Astro Vibe branding, which is non-alcoholic by definition. This error led to unintentional distribution of alcohol in cans meant to contain caffeine by the FDA.
Products & States Affected
The recall applies only to two specific production lots distributed between July 21 and 23, 2025. Affected states include Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Consumers are urged to check both the UPC codes and lot numbers—displayed on the exterior of the 12-pack and laser-etched on the bottom of cans—before consuming the beverages.
Consumers can identify the recalled products by checking the lot codes printed on the exterior of the pack. The affected packs include the retail UPC 085000040065 and the following lot codes:
L CCC 17JL25 14:00 to L CCC 17JL25 23:59
L CCC 18JL25 00:00 to L CCC 18JL25 03:00
Although no adverse health incidents have been reported, the recall is significant because unsuspecting consumers—minors, designated drivers, individuals with alcohol sensitivities, or recovering addicts—may ingest alcohol unknowingly. High Noon and health authorities emphasize that consumption of the mislabeled drinks could lead to unintentional intoxication and possibly dangerous consequences for vulnerable groups.
What Consumers Should Do
Consumers who have purchased the affected High Noon Beach Variety packs are advised to:
Check the lot codes on the exterior of the pack to determine if the product is part of the recall.
Inspect the cans for silver lids, which indicate mislabeling.
Dispose of any affected products to prevent accidental consumption.
Contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com for refund information or further guidance .
Note: unaffected Celsius products (different lot codes or black-lidded cans) are confirmed safe to consume
The recall is voluntary and is being conducted in close cooperation with the U.S. Food and Drug Administration (FDA) and the Alcohol and Tobacco Tax and Trade Bureau. A spokesperson from High Noon stressed the company’s proactive management of the situation and collaboration with retailers, distributors, and health authorities to protect consumers.
Celsius, whose branding appeared on the mislabeled cans, is also supporting the recall effort and has issued statements to assist with consumer safety measures.
The error highlights vulnerabilities in manufacturing and packaging practices, especially for companies sharing suppliers. Experts warn that similar mistakes could result in severe consequences—particularly if allergen-sensitive or age-restricted products are involved next.
As recalled products were shipped nationwide, liability issues and regulatory scrutiny are expected. Analysts suggest tighter oversight for supplier QA protocols to avoid such dangerous mix-ups in the future.
