Google has officially released the Pixel Tag, a new Bluetooth item tracker designed to integrate with the company’s Find Hub network. The device is available for purchase starting today, priced at $29.99 for a single unit or $99.99 for a four-pack. This launch marks Google’s entry into the dedicated hardware tracking market, following years of reliance on third-party accessories from other manufacturers.
Google Pixel Tag Hardware and Design
The Pixel Tag features an oblong shape that is slightly longer but thinner than Apple’s AirTag 2. Weighing in at 0.4 ounces, it is marginally lighter than its primary competitor. The device carries an IP67 rating, meaning it is dustproof and can withstand immersion in shallow water. Power is supplied by a standard CR2032 coin battery, which Google states will last for over a year under normal use.
Unlike many competing trackers, the Pixel Tag does not include a built-in hole for attaching keys or luggage. Users must purchase separate accessories to tether the device to objects. A notable design difference is the inclusion of a physical button on the tracker itself. Pressing this button triggers a sound on the tracker, which is useful if the user’s smartphone is misplaced rather than the item being tracked.
Find Hub App and UWB Technology
The tracker is built to work with Google’s Find Hub application, which was renamed from its previous iteration last year. The Pixel Tag supports ultra wideband (UWB) technology and Channel Sounding via Bluetooth 6.0. These features allow for more precise location finding than standard Bluetooth beacons.
For Android phones equipped with a UWB chip, the Find Hub app can display the exact distance and direction to the Pixel Tag once the user is in close proximity. Devices that support Bluetooth 6.0 Channel Sounding can also determine distance, though without the directional component. Compatibility requires Android 9 or later, but precise locating features are limited to devices with specific hardware support.
The release of the Pixel Tag follows the introduction of similar trackers from companies like Samsung, Motorola, and Pebblebee. By offering its own hardware, Google aims to provide a more seamless experience within its ecosystem. The pricing structure mirrors that of Apple’s AirTag 2, positioning the Pixel Tag as a direct alternative for Android users seeking a reliable item tracking solution.
Source: The Verge
