Pop superstar Justin Bieber has stunned fans with the surprise release of his seventh studio album, Swag. The album, released via Def Jam Recordings, is available now on major streaming platforms and marks Bieber’s first new solo project since 2021’s Justice.
What Is Justin Bieber Album “Swag” About?
Swag is a 20‑track album that signals a notable shift in style. Alternative R&B tones replace Bieber’s signature pop sound, lending the record a more introspective and textured feel . According to sources–including a Billboard insider–the album is “darker, more vulnerable and less polished,” yet resonant rather than downbeat.
The album features collaborations with artists such as Gunna, Sexyy Red, Lil B, Cash Cobain, Druski, Dijon, and gospel singer Marvin Winans, illustrating Bieber’s genre-blending direction. Production was led by Bieber himself alongside Carter Lang, Dylan Wiggins, Dijon, Mk.gee, Eddie Benjamin, and others.
When is Justin Bieber Releasing New Album?
On July 10, Bieber confirmed the album’s title and scheduled a surprise release for the next day. The album dropped via xAI and streaming platforms in the early hours of July 11.
Swag is officially available from July 11 on Spotify, Apple Music, and other standard streaming platforms . Fans can find all 20 tracks including high-profile collaborations and emotionally resonant ballads.
Unlike conventional album rollouts, Swag was teased with enigmatic billboards featuring the album title in Los Angeles, Reykjavík, and Times Square . These sudden art installations sparked intrigue across social media platforms, building suspense just ahead of an announcement.
Justin Bieber New Album Songs: Full Swag Tracklist
As unveiled on billboards across LA, Reykjavík, and Times Square, here is the complete tracklist for Swag:
ALL I CAN TAKE
DAISIES
YUKON
GO BABY
THINGS YOU DO
BUTTERFLIES
WAY IT IS (feat. Gunna)
FIRST PLACE
SOULFUL (feat. Druski)
WALKING AWAY
GLORY VOICE MEMO
DEVOTION (feat. Dijon)
DADZ LOVE (feat. Lil B)
THERAPY SESSION (feat. Druski)
SWEET SPOT (feat. Sexyy Red)
STANDING ON BUSINESS (feat. Druski)
405
SWAG (feat. Cash Cobain)
ZUMA HOUSE
TOO LONG
FORGIVENESS (sung by Marvin Winans)
Fans responded enthusiastically online, comparing the album’s tone to Michael Jackson’s and praising its emotional intensity.
Highlight Tracks: Standouts & Collaborations
“WAY IT IS (feat. Gunna)” – The Atlanta rapper adds dynamic energy.
“SOULFUL” and “THERAPY SESSION” (feat. Druski) – Introspective tracks laced with humor.
“DADZ LOVE (feat. Lil B)” – A tender homage to fatherhood and his young son, Jack.
“STANDING ON BUSINESS (feat. Druski)” – A playful track addressing a recent paparazzi confrontation.
“FORGIVENESS (sung by Marvin Winans)” – A spiritually infused closing track celebrating redemption.
Swag Album Themes: Family, Faith, & Artistic Growth
Bieber’s first large-scale personal expression since becoming a father, Swag reflects themes of marriage, fatherhood, mental health, and faith. The monochrome family photo and intimate lyrics underscore this shift toward authenticity.
This year’s Swag marks Bieber’s most personal record yet, reflective of the emotional and creative changes he’s experienced since 2021.
Initial reviews and fan feedback have been mixed but largely positive. Social media commentary praises the album’s maturity, artistry, and Bieber’s vocal performance . While some users on Reddit note the long track list and experimental edge, many point to songs like “Daisies,” “Walking Away,” and “All I Can Take” as highlights.
Industry reviews, such as from The Independent, point out tonal shifts and experimental interludes, but emphasize that Swag serves as a creative evolution rather than a misstep.
This release closes a creative chapter, marking Bieber’s return after a notable hiatus marked by health issues and label changes. As he continues to explore his identity as an artist, husband, and father, Swag lays a new foundation—at once introspective, genre-bending, and culturally relevant.
With Swag, Justin Bieber delivers a bold, deeply personal album that defies expectations. Featuring standout songs like “Walking Away,” “Dadz Love,” and “Standing on Business,” this record explores themes of family, vulnerability, and artistic reinvention. While the album’s experimental nature may divide listeners, its emotional core and authentic sound mark a powerful addition to Bieber’s discography.
