A Worldwide Takeover
Pepsi’s new look was launched across more than 120 markets, with digital installations featuring the redesigned and refreshed Pepsi logo dominating global landmarks. From London’s O2 Arena to Warsaw, Poland and Ho Chi Minh, Vietnam, Pepsi’s presence was unmistakable. The brand’s signature electric blue and black colors pulsated across the skyline, heralding the dawn of a new era for the beloved beverage giant.
A Nostalgic Yet Modern Approach
The revamped logo pays homage to Pepsi’s rich heritage while embracing modern elements. By incorporating electric blue and black into the classic Pepsi color scheme, the brand achieves a contemporary edge. The iconic Pepsi pulse, symbolizing the “ripple, pop, and fizz” of Pepsi-Cola, adds dynamism to the logo, reflecting the beat of music, the roar of the crowd, and the heartbeat of culture.
In a unique approach to design, Pepsi invited fans worldwide to contribute to the logo redesign process. Surprisingly, a majority of participants included the Pepsi name within the globe, reminiscent of earlier iterations. This deep-seated nostalgia inspired Pepsi to reintegrate the text into the logo, bridging the past with the present in a modern twist.
Embracing Culture and Partnerships
Pepsi’s bold redesign is more than just a visual update—it’s a statement of intent. The brand aims to drive culture forward by delivering immersive experiences deeply connected to fan passions. With existing partnerships featuring global ambassadors like Baby Monster and Uraz Kaygilaroglu, Pepsi continues to champion those who challenge conventions and embrace the unexpected.
An Exciting Future Ahead
As Pepsi charts a new course with its refreshed identity, fans can expect a year filled with unforgettable experiences and innovative products. With plans to expand its reach among Gen Z consumers and explore healthier choices, Pepsi’s transformation signifies its commitment to staying relevant in a rapidly evolving world.
Pepsi’s global landmark takeover marks the beginning of an exciting new chapter for the iconic brand. By blending nostalgia with modernity, Pepsi reaffirms its position as a cultural icon while setting the stage for future innovation and growth. As fans eagerly anticipate what lies ahead, one thing is certain: Pepsi’s bold new look is just the beginning of an exhilarating journey into the future.
Stay tuned for more updates and announcements as Pepsi continues to redefine the beverage landscape and inspire the world with its thirst for more!
See the full official Pepsi’s Press Release here.
About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories worldwide. With a diverse portfolio that includes iconic brands like Lay’s, Doritos, and Gatorade, PepsiCo is committed to delivering enjoyable foods and beverages that resonate with consumers globally.