As artificial intelligence reshapes the creative industries, the K-pop boy group Plave offers a distinct alternative. The group consists of five members who use cartoon-style avatars on stage, but they are not generated by algorithms. Instead, they rely on real-time motion capture technology to bring their digital personas to life. This approach provides a transparent connection between the performers and their audience, distinguishing them from other virtual acts.
Real Performers Behind the Avatars
Plave is produced by Vlast, a Korean virtual entertainment company. The group features members Yejun, Noah, Bamby, Eunho, and Hamin. Each member uses a stage name and performs as a two-dimensional character. The technology allows them to interact with fans in real time during live streams, a common practice in the K-pop industry. While glitches can occur with new technology, fans have embraced these moments, often sharing clips online that help the group gain visibility.
Hynwoo Lee, the chief technology officer at Vlast, noted that the company was the first to use real-time motion capture for live streaming. He explained that while motion capture is common in film and gaming, applying it to live K-pop performances was a new venture. The team recognized early on that this technology could attract significant market attention. The group has since proven that the technology can support large-scale productions, including stadium concerts.
Organic Formation and Creative Control
Unlike traditional K-pop groups that are assembled through years of training and executive selection, Plave formed organically. The members are friends who decided to collaborate after meeting. They maintain full creative control over their output. Yejun, Noah, and Eunho write the music, while Bamby and Hamin design the choreography. Lee emphasized that no artificial intelligence is involved in their creative process or visual design. The avatars, movements, and styles are entirely human-created.
The group recently released their EP Hyperdrive, which debuted at number 31 on the Billboard 200. This marks their highest chart position to date. The album features EDM-based dance pop, a genre shift that the members are eager to showcase. They are currently on a world tour that includes a stop in Pasadena, California. The tour aims to reach a global audience, moving beyond their strong fanbase in Asia.
Plave has already performed two nights at Seoul’s Incheon Munhak Main Stadium. The concerts use large LED screens to immerse fans in the group’s world. Members Bamby and Hamin expressed excitement about connecting with international fans who previously could not reach them. Hamin stated that the Los Angeles concert will be the final destination of their world tour. He hopes the performance will resonate with their global audience.
The pressure to improve has driven the group’s success. Eunho described being an artist as both a blessing and a curse. He said they are grateful to share their music but always strive to show something new. Noah added that the group has built a close relationship with their fans, describing them as more than just supporters. He noted that they have accumulated many shared stories and experiences with their audience. This connection remains central to their identity as a virtual K-pop group.
Source: The Hollywood Reporter
