Samsung Electronics has officially launched Samsung Week 2026, its largest annual global promotion, running from October 12 through November 1. The event is currently active in 63 countries and centers on the theme “Discover New Ways to Live Smarter.” This marks the seventh year the company has held this specific promotional period, aiming to showcase its latest artificial intelligence products and enhanced digital services.
New Galaxy Models and Exclusive Colors
The promotion highlights several new mobile devices available through Samsung.com. Shoppers can find exclusive color options for the latest foldable and flagship phones. These include the Galaxy Z Fold8 Ultra in Green Shadow, the Galaxy Z Fold8 in Pistachio, and the Galaxy Z Flip8 in Mint. The company is also promoting the Galaxy S26 FE and the Galaxy Tab S12 series.
Customers purchasing the new Galaxy Z series, the Galaxy S26 FE, or the Galaxy Tab S12 series will receive a six-month subscription to Google AI Pro. This bundle is designed to integrate advanced AI capabilities directly into the user’s daily workflow and entertainment habits.
Enhanced Rewards and Smart Home Integration
Samsung has updated its online shopping experience to provide more value through Samsung Rewards Points. During the event, these points can be applied to a wider range of purchases. Customers can use their points for devices, accessories, and digital content available on the Galaxy Store, Samsung Art Store, and Samsung Food platform.
The company is also emphasizing its connected home ecosystem. Based on devices already registered to a user’s Samsung Account, the website provides personalized product recommendations. These suggestions often include Bespoke AI appliances that connect via the SmartThings platform. The goal is to create a more integrated home environment where devices communicate to improve efficiency.
Key products highlighted for their AI capabilities include the Bespoke AI Refrigerator and the Bespoke AI Oven. These appliances assist with ingredient management and recipe recommendations. The system can also automate cooking settings to simplify meal preparation. For laundry, the Bespoke AI Laundry Combo handles the entire process from washing to drying.
Health and Productivity Features
Health and fitness remain a central pillar of the promotion. The Galaxy Watch Ultra2 and Galaxy S26 Ultra are promoted for their detailed workout data and health insights. These devices are paired with Galaxy Buds4 Pro, which Samsung notes offers a comfortable fit for exercise. The combination aims to support users in achieving their fitness goals.
Productivity tools are also featured prominently. The Galaxy Z Fold8 Ultra is highlighted for its Multi Window feature, which allows users to run multiple applications on a large screen. When connected to a Smart Monitor, the device helps maintain focus regardless of the user’s location. Samsung Care+ professional product care services and trade-in options are also easily accessible during the event.
To mark the launch, Samsung is displaying large digital advertisements at major international landmarks. These include Times Square in New York and Piccadilly Circus in London. The campaign aims to draw attention to the new AI-powered innovations across productivity, health, cooking, and entertainment sectors.
For more details about Samsung Week 2026 in each region, visit Samsung.com.
Source: Samsung
