When is the Apple September Event 2024?
The Apple September event 2024 will kick off on Monday, September 9, 2024. Unlike the usual Tuesday timing, Apple has chosen a Monday for this year’s event, which will be held at the Steve Jobs Theater at Apple’s headquarters in Cupertino, California.

Event Time:
- 1 p.m. EDT
- 10 a.m. PDT
- 6 p.m. BST
How to Watch the Apple September Event 2024 Live
Apple will provide several ways to watch the “It’s Glowtime” event live:
- Apple’s Website: The event will be streamed live on Apple’s official website.
- YouTube Channel: A livestream will be available on Apple’s YouTube channel, where a placeholder is already set up for the event.
- Apple TV App: If you own an Apple TV or a device with the Apple TV app, you can watch the event there.
What to Expect from the Apple September Event 2024
Apple’s September event is traditionally centered around the launch of new iPhones, but this year’s event may bring several exciting announcements.
1. iPhone 16 Series Launch
The star of the event is expected to be the unveiling of the iPhone 16 series, which includes four models:
- iPhone 16
- iPhone 16 Plus
- iPhone 16 Pro
- iPhone 16 Pro Max
The new iPhone 16 models are anticipated to feature the latest A18 chip and a variety of enhancements. The iPhone 16 and iPhone 16 Plus may see minor updates, such as an Action button — a feature previously exclusive to the iPhone 15 Pro models.
The iPhone 16 Pro and Pro Max models are expected to receive significant upgrades, including:
- Larger displays: 6.3-inch for the Pro and 6.9-inch for the Pro Max, making the Pro Max the largest iPhone to date.
- Camera improvements: A 48MP ultra-wide camera, and a “Capture button” designed for easier photo and video recording.
- Enhanced AI capabilities: Integration of Apple Intelligence features.
2. New Apple Watches

Apple is also set to introduce new models in its smartwatch lineup:
- Apple Watch Series 10
- Apple Watch Ultra 3
- Possibly, a new Apple Watch SE 3
The Apple Watch Series 10 is rumored to have a larger, 2-inch display, a thinner build, and new health-tracking features such as sleep apnea and hypertension detection. The Apple Watch Ultra 3 might adopt a brighter, thinner microLED display.
3. New AirPods
Two new AirPod models are expected:
- AirPods 4: Featuring a possible translucent version and some features from the AirPods Pro lineup, such as active noise cancellation.
- AirPods Pro 3: Potential upgrades include new hearing health features, improved Active Noise Cancellation, and a redesigned case with touch controls.
4. Possible Surprise Announcement
While the focus will be on the iPhone 16 and new Apple Watches, other potential announcements include:
- iPhone SE 4: Rumored to have an OLED screen and an A18 chip, though its release is more likely in 2025.
- iPad Mini 7: May receive a processor upgrade and more RAM, possibly announced later this year.
What’s Next for Apple in 2024?
While the Apple September event 2024 will focus on the iPhone and wearable devices, another event may follow in October, traditionally centered on Macs and iPads. Apple has already hosted an iPad-focused event earlier in May, so significant iPad updates may not be expected.
The Apple September event 2024 promises to be a major showcase of Apple’s latest innovations, with the debut of the iPhone 16 series, new Apple Watches, and possibly other exciting products. Make sure to tune in at 1 p.m. EDT/10 a.m. PDT to catch all the action live on Apple’s website, YouTube, or the Apple TV app.
Stay tuned for more updates as we count down to Apple’s “It’s Glowtime” event!