Pressed compact powders have dominated the beauty market for years, offering sophisticated formulations that keep shine at bay and makeup fresh through the workday. For a long time, loose powders seemed stuck in the past, viewed as messy, cumbersome, and barely improved over decades. However, a recent wave of new products is challenging that reputation, offering professional-grade setting power with significantly improved application methods.
While pressed powders work well for touch-ups, a fine coating of loose powder remains the gold standard for locking down foundation and concealer. Professional makeup artists for television, film, and bridal work still rely on loose powders for their ability to set makeup without adding weight or texture. The new generation of products aims to bridge the gap between professional performance and consumer convenience.
Charlotte Tilbury Airbrush Flawless Blur
Charlotte Tilbury has introduced the Airbrush Flawless Blur Loose Powder, priced at £40. The product features a unique dispensing system that eliminates the need to shake powder from a plastic sieve into a lid. Instead, the fine powder sits under a fine-gauge mesh, allowing users to roll a puff over the surface to pick up the exact amount needed.
The finish is described as ultra-smooth and refined, with a blurring effect that softens the appearance of skin without looking heavy. The formula is designed to set concealer under the eyes without caking or creasing, a common issue with older loose powder formulations. The packaging and application method address the primary complaints users have had with loose powders in the past.
Kosas and Maybelline Offer Alternatives
Kosas, known for its Cloud Set pressed powder, has released a loose version that targets users who want setting power without a matte finish. The product is designed to be subtle, providing a radiant look without shimmer or glitter. The microscopic particles allow for even application around the nose and other areas prone to creasing, with realistic shade options that blend naturally into the skin.
For those prioritizing longevity, Maybelline offers the Fit Me Loose Powder at £9.99. This high-street option is noted for its strong staying power, capable of holding makeup in place even in challenging conditions. However, the shade range in the UK is limited compared to the US market, making it essential for consumers to find a matching shade before purchasing.
The resurgence of loose powders suggests a shift in consumer demand for products that offer professional results with everyday ease. As these new formulations gain traction, they may revive interest in a category that has long been overshadowed by pressed compacts.
Source: The Guardian
