Browsing: Tourism

Thailand has lowered its 2026 international arrivals target to 33 million. Hotel developers and airlines are expanding capacity regardless.

Egypt is shifting its tourism strategy from volume to value, targeting $36 billion to $40 billion in revenue by 2030 through luxury travel and premium experiences.

Leading cultural trips for active retirees involves constant logistics and exhaustion, far from a relaxing vacation, according to a former tour leader.

Haze from Indonesian wildfires disrupts Southeast Asia travel, causing flight cancellations and tour changes as Malaysia’s 47 million visitor target becomes unreachable.

New research estimates Europe heat deaths exceeded 50,000 in summer 2026, forcing the tourism industry to confront urgent safety and infrastructure challenges.

European nations are pushing to spread tourism beyond major hubs, but AI search algorithms and fragmented transport networks are hindering efforts to reach smaller destinations.

The Wales Forest Trail has opened its first 50-mile stage, linking historic mining villages to woodlands across South Wales in a bid to reconnect communities with nature.

The Louvre is closed and governments are updating travel guidance as cost-of-living protests spread across France and neighboring European countries.

Preliminary data from the National Travel and Tourism Office shows U.S. overseas travel dropped 4.3% in September to 2.7 million arrivals, extending a months-long decline.

European tourism boards face a new reality as American and Canadian travelers diverge sharply in their transatlantic habits. Marketing strategies must now treat these two North American markets as distinct entities.